Web solutionsFor your website to be most effective, shouldn't it do something other than just sit there? Shouldn't it drive your business forward, improve your customer service, provide your business with efficiency savings - even (heaven forbid!) make money? Everything on the site should reflect, support and integrate with other things that you're doing - inbuilt project management tools or eCommerce with stock control for example. "Focus 90% of your time on solutions and only 10% of your time on problems" Anthony J. D'Angelo. WebsitesYour "shop window" - your ten second opportunity to engage with a potential customer. That's assuming of course that you can get them to notice you in the first place. So all you need is something that's packed with the words that your customers will use in order to try and find you, presented in such a way that search engines will understand what every page of your site is about. Then you need to welcome them in, entice them with relevant information. Make it easy to use and easy to understand. Get them to the details that are relevant for them quickly and efficiently. Do they need "Further information"? Can you keep it fresh and up-to-date - (there's no point referring to old stuff)? Can it make life easier and more convenient for them as well as you? And do you have a clear "Call to action"? Web portalsSo what is a "web portal"? Is is just bigger than a "normal" website? Well, it can be, but usually it's a place from which to get to a number of different things. It could be at it's simplest a number of companies in the group. Or a number of different scenarios that do completely different things, maybe even use radically different technologies. Access to sales and marketing materials; the ability to view and book on to events; secure online training; management of activities; the viewing and purchase of products and services; technical information; co-ordination of partners' activities; site monitoring; collection of outputs; member to member activities; personal tutoring and advice. The art is to keep the science as simple to use and understand as possible, or as John Gaule said, "A complex system that works is invariably found to have evolved from a simple system that works." IntegrationSo you want a few things that are a little different - some things that can't be bought "off the shelf". You want a website with eCommerce that manages your stock control. How about a web site linked with a training environment (maybe Moodle for example) that also includes a number of different forums that a user can access with a single password? Different technologies doing different things can't be joined together and made to work seamlessly - can they? Well, at Axcess Ten they can! You won't hear a sharp intake of breath from us - if we can plot it we can build it. If we had a middle name it would be "Bespoke" - not that businesses ever have middle names... Albert Einstein is attributed as saying "Everything should be made as simple as possible, but not one bit simpler." Content managementWebsites with an Axcess Ten Content Management System at the heart of them can be responsive, dynamic, fresh and up-to-date. The CMS is so easy to use that not only can you hand the site over to your own personnel, you can give it to the communicators and keep it away from the techies. So you can excite your customers and not bore them to death! It's quick, efficient and very straightforward, giving you the ability to add text, images, document, map references, new sections, products - in short whatever it is that you want to do, we can set it up for you! And it'll be search engine friendly and compliant... We hate the word "Empower" so we won't use it. Instead we'll defer to Winston Churchill - "Give us the tools and we'll finish the job". |
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