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Legal

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Axcess Ten Ltd - Online Privacy Practices

Your right to privacy is important to us.

We are keen to strike a fair balance between your personal privacy and ensuring you obtain full value from the internet and services we may be able to market to you.
We are fully registered under the Data Protection Act 1998 and ensure we comply with all protection the Act affords to you. Further information on the Act is available on the web site of the Information Commissioner's Office.

Information
In some areas of our web site, we ask you to provide information that will enable us to enhance your site visit or reply to you after your visit. This would include where you subscribe to our online newsletters or provide feedback to us through contact form or when you complete any on-line survey we may offer from time to time. When you do, so we ask you to give us your name, email address and other personal information that will be needed to supply the services to you. In relation to on line newsletters you can 'unsubscribe' at any time. We may use your personal data for future email mailings, support, notification of new services and correspondence that may relate you.

If you would rather not receive future marketing emails from us please inform us by email at enquiries@axcessten.com

The information you provide will be kept confidential and will be used only to support your relationship with us. We do not disclose or sell your information outside the business except if we sell the whole or part of our business.

Cookies
We use cookies (defined below) for collecting user information from the site.

Cookies
A message given to a web browser by a web server. The message is then stored by the browser in a text file called cookie.txt. Each time the browser requests a page from the server, this message is sent back. A cookie's main objective is to identify users and personalise their visit by customising web pages for them, for example by welcoming them by name next time they visit the same site. A site using cookies will usually invite you to provide personal information such as your name, e-mail address and interests.

Further Information on Data Protection and Personal Privacy
For further information from us on data protection and privacy contact:
The Data Protection Manager, The Tree House, 20/21 The Courtyard, Gorsey Lane, Coleshill, Warwickshire.
Telephone number: 44 (0) 1675 469 010. Email: enquiries@axcessten.com

Information on the Data Protection Act 1998 is also on the Information Commissioner's web site.

Electronic Commerce Regulations

Registered business address
The Tree House, 20/21 The Courtyard, Gorsey Lane, Coleshill, Warwickshire, UK.
Registered Company No. 4008700.
VAT no. 753 7455 09.

Our Website Service Provider is
Slicehost, PO Box 1347, Saint Louis, MO 63188-1347

Portfolio

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From women's business training to portable hot water hand washing, wooden doors to outdoor education.

Axcess Ten have been at the heart of all these success stories...

Clients

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Axcess Ten clients are a varied bunch - public sector business support organisations, universities and FE colleges, manufacturers of everything from carbide tooling to hand wash units and electrical thread conversion products, solicitors, medical organisations, outdoor training providers, suppliers of doors, windows and stairs, washroom services...

Promote yourself

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"If you wish in this world to advance, your merits you're bound to enhance; You must stir it and stump it, and blow your own trumpet, or trust me, you haven't a chance." W. S. Gilbert.

I'll bet you didn't think that light opera could be a major driver for business! We might not know the tune, but the words are certainly worth bearing in mind...

Online campaigns

Most of the stuff that we're dealing with here can best be summed up with one word - "Strategy". Have one. Review it. Make it better. Evolve. Assess the effectiveness of your email communications, who reads them and what they read...

Online campaigns need to be carefully managed - give carefully targeted groups of customers (and potential customers) information that they want in a helpful, easy to understand way. Full of customer benefit. Avoid the "blanket bombing" technique - it'll do more harm than good.

"True interactivity is not about clicking on icons or downloading files, it's about encouraging communication" Edwin Schlossberg.
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Search engine optimisation

This stuff is so important - you want to be found online. Without customers coming to you you can't do business with them. This is all about WORDS - plain and simple. The first stage is to decide on the words that your customers use. Then ensure that those words appear in all the right places. Search engines aren't intelligent, so we need to make it blindingly obvious what every page is about. SEO - a combination of black art and science - a "black science" perhaps?

"It's only words and words are all I have" - the Bee Gees (well not all of us have enjoyed a classical education...).
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Content development

Content - everything that makes up your web site. Images, words, tags, keywords, general appearance - everything side by side in perfect harmony (and no, we're NOT going to quote from THAT song...).

Poetry not prose. Brief, succinct and to the point. People don't read websites - they scan them. But give visitors access to further information (such as technical data downloads) to help the decision-making process. We can help promote your offering in such as way that it positively leaps off the screen! You're probably very proud of what you do and how you do it - and quite rightly - but we'll show you how to turn that around to focus on customer benefit (or "What's in it for me...?").

So we can tell your customers what THEY want to hear and make you look good at the same time. Nice...

"My husband said he wanted to have a relationship with a redhead, so I dyed my hair" Jane Fonda.
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Customer relationship

How about an online system that lets you keep track of all data involving contacts, sales, marketing activities and diaries?

Online - you can use it securely from any PC with an internet connection.
Future-proof - you don't have to keep updating your IT infrastructure to use it - it all works through your web browser!
Customisable - it can be configured to work the way you do - even sitting at the heart of a complex public sector project, collating events, attendance, project delivery and resulting outputs!

Well you do want to know what's actually going on don't you?
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Web solutions

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For your website to be most effective, shouldn't it do something other than just sit there? Shouldn't it drive your business forward, improve your customer service, provide your business with efficiency savings - even (heaven forbid!) make money?

Everything on the site should reflect, support and integrate with other things that you're doing - inbuilt project management tools or eCommerce with stock control for example.

"Focus 90% of your time on solutions and only 10% of your time on problems" Anthony J. D'Angelo.

Websites

Your "shop window" - your ten second opportunity to engage with a potential customer. That's assuming of course that you can get them to notice you in the first place. So all you need is something that's packed with the words that your customers will use in order to try and find you, presented in such a way that search engines will understand what every page of your site is about.

Then you need to welcome them in, entice them with relevant information. Make it easy to use and easy to understand. Get them to the details that are relevant for them quickly and efficiently. Do they need "Further information"? Can you keep it fresh and up-to-date - (there's no point referring to old stuff)?

Can it make life easier and more convenient for them as well as you? And do you have a clear "Call to action"?
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Web portals

So what is a "web portal"? Is is just bigger than a "normal" website? Well, it can be, but usually it's a place from which to get to a number of different things. It could be at it's simplest a number of companies in the group. Or a number of different scenarios that do completely different things, maybe even use radically different technologies.

Access to sales and marketing materials; the ability to view and book on to events; secure online training; management of activities; the viewing and purchase of products and services; technical information; co-ordination of partners' activities; site monitoring; collection of outputs; member to member activities; personal tutoring and advice.

The art is to keep the science as simple to use and understand as possible, or as John Gaule said, "A complex system that works is invariably found to have evolved from a simple system that works."
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Integration

So you want a few things that are a little different - some things that can't be bought "off the shelf". You want a website with eCommerce that manages your stock control. How about a web site linked with a training environment (maybe Moodle for example) that also includes a number of different forums that a user can access with a single password?

Different technologies doing different things can't be joined together and made to work seamlessly - can they? Well, at Axcess Ten they can! You won't hear a sharp intake of breath from us - if we can plot it we can build it. If we had a middle name it would be "Bespoke" - not that businesses ever have middle names...

Albert Einstein is attributed as saying "Everything should be made as simple as possible, but not one bit simpler."
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Content management

Websites with an Axcess Ten Content Management System at the heart of them can be responsive, dynamic, fresh and up-to-date. The CMS is so easy to use that not only can you hand the site over to your own personnel, you can give it to the communicators and keep it away from the techies. So you can excite your customers and not bore them to death!

It's quick, efficient and very straightforward, giving you the ability to add text, images, document, map references, new sections, products - in short whatever it is that you want to do, we can set it up for you! And it'll be search engine friendly and compliant...

We hate the word "Empower" so we won't use it. Instead we'll defer to Winston Churchill - "Give us the tools and we'll finish the job".
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How we work

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The "getting to know you" stuff. How can we help you to build your business unless we understand it? You have some idea that you want to do something "on the web". We know that you make widgets. That's hardly a basis for a long lasting romance! So a chat or two over coffee; the beginning of an understanding and you never know - we may want to spend a few years together...

Or as H. H. Williams once said "Furious activity is no substitute for understanding."

Strategy

So far so good. We're holding hands and enjoying sunrises together. But what about the future? We can help you to plan your epic journey to the promised land. A flexible strategy - spot an opportunity and go for it. If it isn't working we can help you improve it: if it is working we can help you make it even better. But your chances of actually getting there will be helped if your plan includes everything - your marketing, sales, PR.

"The most dangerous strategy is to jump a chasm in two leaps" - Benjamin Disraeli.
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Design

Our job is to make you look good. We want you to look equally beautiful with everything that you do - your website, printed literature, multimedia and exhibition graphics. We're not just a web design company - we do all the "traditional" marketing stuff along with the "new media" and make it all work together. To make sure that your always look your best. After all, you never know who's going to drop in for tea and widgets...

"Clothes make the man. Naked people have little or no influence on society" - Mark Twain.
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Development

According to the dictionary, de-vel-op-ment "is the act or process of developing; growth; progress: economic development."

You're looking good, you know what you want to do and people are beginning to notice. So far so good. But let's keep working at it. By this stage we should be helping you to work more efficiently, developing not only your business, but efficient, cost-effective integrated systems. Joining things together - the web site, back end systems, a co-ordinated sales and marketing strategy. Making your business leaner, meaner and fitter. So why doesn't everyone do it?

Cher summed it up very succinctly: "Fitness - If it came in a bottle, everybody would have a great body."
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Partnership

So we help you build, progress and expand. Maybe help you innovate, work in new areas, sell to different markets - be creative. It works for you - you're attracting more customers. It works for us too, because you've become a valuable long-term partner. We want to keep you, so we'll never take you for granted (particularly when you look THAT good).

Henry Winkler summed up the dangers of assuming too much about a partner: "Assumptions are the termites of relationships."

Of course we don't have to do any of that holding hands stuff - well not unless you want to of course...
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Creative web solutions

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Plenty of getting to know you - the focus on understanding your business and your customers. Unrivalled website content management puts you in charge. Search engine optimisation to raise your profile. Complementary Design, Print, Multimedia and Copywriting. No confusing jargon, just common sense and results!